Frequently Asked Questions


What is the history of Traverse Corporation?
Traverse Corporation (formally RevCat) was founded in November 2005 by Jim Caruso and Jill Padwa who began working together to develop a solution for executives searching for ways to better leverage the knowledge within their organizations.  Over the next two years, Caruso and Padwa formed an extensive network of executives, helping them derive value from their business relationships.  Traverse realized that relationship building skills were in short supply, but necessary to be successful in today’s changing business environment.  This became the driving force behind the creation of Traverse’s software platform and the company which was founded in 2005.

What is the company’s mission?
Traverse is a web-based software company that provides corporations with a tool for mobilizing undocumented knowledge. The tool enables employees to leverage corporate knowledge quickly to get their work done more effectively. Traverse Corporation is pioneering the way for organizations to uncover how work gets done.

What is the business problem Traverse’s solution solves?
The Delphi Group estimates that 42% of an organization’s knowledge is held in employees’ brains and not effectively documented. Yet, employees within large enterprises perform jobs which require them to leverage this corporate knowledge in an increasingly decentralized organizational environment. Their inability to identify and access undocumented knowledge sources is a major barrier to worker productivity. Traverse’s software solution enables employees to build business relationships with co-workers who possess the knowledge and collaborative attitude to help them achieve their objectives.

How does Traverse’s solution address this problem?
Our software platform, the Knowledge Directory™, provides corporations with a tool for mobilizing the undocumented knowledge within their organizations.Collaboration Scorecardbuilds knowledge pages containing information about who helped you and more importantly what they know. Users can identify, track and measure the value of their professional relationships, and then locate people and knowledge necessary to succeed at their jobs. Through theCollaboration Scorecard, companies are able to increase their productivity and profitability, and gain a competitive advantage in the marketplace. The aggregated data in the Collaboration Scorecard gives corporate executives a clearer picture of the true nature of how work gets done through informal knowledge networks compared to the published organizational structure.

How does Traverse’s solution work?
Our solution enables each user to create “Expertise Maps” of their business relationships, and the “Collaboration Scorecard” measures how much value individual employees provide to others. The software allows users to search, share and broadcast up-to-date knowledge that can help employees identify the right co-workers to achieve their job objectives. It enables companies to align their organizations to more effectively leverage informal knowledge networks.

What key customer benefits are gained from Traverse’s solution?      

What are the key differentiators of Traverse’s solutions?
Traverse fulfills the promise of social networking within the corporate environment, by applying Web 2.0 concepts specifically designed to satisfy the real, day-to-day needs of business professionals and meet the productivity objectives of corporate executives. RVI™ measures the value of relationships based on the knowledge an individual provides to others, identifying the most productive and valuable employees. RVI is an enterprise-class solution, field tested within leading corporations.
Traverse is applying for patent protection for its proprietary algorithms. Collaboration Scorecards  creates knowledge profiles using a combination of networking analytics and productivity measures. Provisional patent applications are being filed in January 2008. These algorithms generate knowledge profiles which help guide searches through an organization's informal business network.

Who are Traverse’s customers?
Traverse’s software solution is aimed at mid- and large-scale organizations with highly dispersed employees. Its initial customers include Dunkin Brands, Exide, Honeywell, Liberty Mutual, Pfizer and Raytheon.

What is the Traverse’s go-to-market model?
Traverse sells its solution via a direct sales channel and through partnerships with other companies desiring to integrate our solution into their products and services. For direct sales, Traverse’s initial target market is Fortune 500 companies. Traverse is establishing partnerships with software companies, professional services and consulting services firms.

How is Traverse funded?
Traverse is self-funded and supported by angel funding.